Dover Street Parfums Market
August 4 - September 12, 2025
Please visit the DSPM store at 11 bis Rue Elzevir, Paris, to see our installation on the lower level.
To mark the European release of Cut-Continuum, we created an architectural installation featuring our flowerless bouquet prints mounted within translucent sculptural forms. Wrapped in construction plastic, these structures appear weightless—an airy framework that echoes the fragrance’s internal logic.
The installation is built around five prints, all derived from a single photograph. Originally found in a Hong Kong flower shop and used to advertise floral arrangements, the image was digitally manipulated: the design software identified and outlined the bouquets, then replaced the flowers with fragments of their own backdrop. What remains is a kind of absence—an imprint or afterimage of what was once there.
This gesture mirrors the construction of Cut-Continuum, a scent designed as an abstract floral composition to feel as if the arranged bouquet was removed—leaving behind only its trace.